Operation Smile India Featured Charity at India Kids Fashion Week 2012
January 24, 2012 — Rohan Das, Marketing and Fundraising, Operation Smile India
From January 17 to 19, 2012, Operation Smile India was the featured charity in the first edition of India Kids Fashion Week 2012. This was the first event of its kind in India to celebrate and promote children’s fashion.
As a socially responsible event, India Kids Fashion Week chose to support the cause of Operation Smile India and bring awareness to children born with clefts.
India Kids Fashion Week lent significant support in raising awareness about facial deformities and promoted Operation Smile India on their Facebook and Twitter throughout the months of December and January.
Operation Smile India had an information counter at the event venue where visitors could collect information brochures and watch patient’s smile stories that were being played on a large plasma display.
On the evening of the final day of the event, a special show was presented dedicated to Operation Smile India. Aimed at showcasing the work of Operation Smile India and raising awareness about clefts, Operation Smile’s “A Smile Changes Everything" was played which was then followed by a special appearance on the runway by actress, leading child rights activist and Smile Ambassador for Operation Smile India Nandana Sen, along with two former patients - Kiran and Pallavi.
Kiran from Guwahati, Assam, and Pallavi, from Aurangabad, were both born with cleft deformities and received free, life-changing surgeries at Operation Smile’s medical missions.
Both of the little beauties, along with Nandana Sen, daughter of Professor Amartya Sen, a Nobel Laureate Economist from India, instantly stole everyone’s heart with their new smiles and were greeted with a roaring round of applause.
Operation Smile India would like to thank Beebay for dressing Kiran and Pallavi for their big night in their colorful clothes, Elephantstic for gifting the beautiful shoes, and Zoop by Titan for the cool watches they proudly flaunted! And of course, we are grateful to our Smile Ambassador Nandana Sen and the gracious support of everyone at India Kids Fashion Week.
