Sony Electronics Helps Children Smile
In the month of August, Sony Electronics is conducting a retail promotion for Sony Cyber-shot® cameras featuring Smile ShutterTM technology at Sony Style® Stores, Sonystyle.com, and other participating retailers. Through this effort, the company will make a $100,000 donation to Operation Smile. The funds will be used to provide free physical examinations and reconstructive surgeries for children suffering from cleft lips, cleft palates and other facial deformities.
 |
Sony is also donating Cyber-shot digital cameras to help Operation Smile volunteers capture smiles at more than 30 mission sites around the world. Equipped with Sony’s distinctive Smile Shutter technology, the cameras automatically capture a smile when the feature is activated, without having to press the shutter button. The result is snapshots with natural-looking smiles and expressions.
“It’s a precious moment when a child comes out of surgery with a new smile, so you don’t want to miss it and you want to get it right,” said Mike Fasulo, Chief Marketing Officer and Corporate Social Responsibility Officer at Sony Electronics. “Sony is in the business of preserving precious memories like these with our industry-leading digital imaging products and we are a proud supporter of Operation Smile.”
Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets.
Learn more at: Sony.com
