Direct Marketing Association’s Nonprofit Federation Recognizes Operation Smile as 2008 Nonprofit Organization of the Year
The Direct Marketing Association’s Nonprofit Federation (DMANF) awarded Operation Smile with its 2008 Nonprofit Organization of the Year Award, which annually recognizes an outstanding achievement by a nonprofit organization using direct-response marketing to advance its mission. The award was presented on August 15 at a luncheon that concluded the DMANF’s New York Nonprofit Conference, held August 14-15 at the Waldorf-Astoria Hotel in Manhattan.
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“It is an honor to recognize Operation Smile with this prestigious award,” said Senny Boone, executive director of the DMANF. “Due to its successful fundraising and inspiring mission, Operation Smile has been a beacon to fellow organizations over the years. We are delighted to be able to celebrate their inspirational work and applaud them publicly.”
According to the DMANF the award recognizes Operation Smile for “meeting the high ethical standards of the nonprofit community and complying with generally accepted standards for management and public disclosure.”
Previous recipients include Doctors Without Borders/Medecins Sans Frontieres (MSF), American Diabetes Association, CARE, Mothers Against Drunk Driving, Marine Toys for Tots Foundation, Special Olympics and other well-known nonprofit organizations.
Commenting on the award, Kyla Shawyer, senior vice president of response marketing and development for Operation Smile, said, “We appreciate this honor and privilege to represent our peers and the nonprofit industry. And we thank our committed and generous donors and volunteers, as well as our fellow nonprofit organizations, for helping make this possible. We’re grateful that we’ve been able to implement an integrated strategy in which all media channels come together not just to raise money or to build a brand, but to help change the face of our world.”
