April 21, 2014
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Kelvin Miller, Corporate Vice President Communications
Purveyor of Smiles Brings New Smiles to More Than 200 Children
Capturing a child’s smile is what the photographers with Lifetouch National School Studios do every Picture Day. This spring, the photography company is partnering with Operation Smile to transform the smiles of more than 200 children suffering with unrepaired cleft.
Cleft lip or cleft palate is a facial deformity that occurs when the roof the mouth or top lip doesn’t close properly during pregnancy. Without repair, cleft conditions can lead to problems with eating, hearing, the position of teeth, and speech and language development. Children born with cleft in developing countries may be abandoned by their families and suffer socially and academically.
In honor of the many students and their families who purchase portraits from Lifetouch during their school’s Picture Day, the company is making a contribution to provide repair surgeries for more than 200 children with cleft. Lifetouch is also sharing the life-changing work of Operation Smile on its Picture Day promotional materials and the Lifetouch School Photography Facebook site.
“Capturing a child’s smile with photography builds self-esteem by showing the child belongs to a family, a school, a community,” said David Walsh, Ph.D., child psychologist.
Through this partnership with Operation Smile, Lifetouch brings the gift of a smile and hope for a brighter future to children around the world.
Celebrating nearly 80 years of smiles, Lifetouch is an employee-owned photography company. Best known for the tradition of school pictures, Lifetouch also photographs graduating seniors, sports, and events and produces school yearbooks and memory books. Lifetouch operates retail studios across the country and provides portraiture and pictorial directory services for houses of worship. Learn more about Lifetouch at lifetouch.com.
Operation Smile is a children’s medical charity that provides corrective surgeries to children with facial deformities around the world. Learn more at operationsmile.org.
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