December 5, 2013
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Five children entered the studio, not quite sure what to expect. They were taken to a dressing room where they were treated like stars for the day – wardrobe, hair, makeup – and finally the video shoot.
This holiday season, Woolworths has teamed up with Operation Smile South Africa on a fundraising campaign to give at least 100 children born with cleft lip or cleft palate a life-changing surgery and a new smile.
South African supermodel Candice Swanepoel, the lauded Soweto Gospel Choir and the five children stared in a video to promote the campaign.
The Soweto Gospel Choir released a remake of James Brown’s “I Feel Good” on iTunes to raise money for the campaign.
Download the song and donate and donate here.
The five children featured in the campaign are all former Operation Smile South Africa patients who received cleft surgeries. Now, smiling and singing, they are part of the effort to reach more children like themselves.
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